China Social Media Platforms You Should Know About

Top China Social Media Platforms You Should Know About

As a global brand, you must be on top of the latest social media platforms in China. There are four main platforms: WeChat, Sina Weibo, TikTok, and Tencent QQ. Here, we'll briefly discuss each platform and give you some tips on using them for your business. Then, you can join them for free to get started. And don't worry if you don't know a single word of Chinese - we've listed all the main ones in this article.


One of the top China social media platforms, WeChat is a mobile-oriented application with features beyond chat. It has become a super app for its users, offering services from taxi hailing to booking fitness classes, food delivery to visa applications. WeChat users spend over four hours per day logging on to their accounts, making it one of the most popular social media platforms in China.

You can use WeChat to send and receive messages, make calls, play games, and purchase products. The platform also features robust financial services. Users can use WeChat to make payments, transfer money, book appointments, apply for jobs, pay bills, and more. Unlike other Chinese social media platforms, WeChat does not require a Chinese business license to create an Official Account.

WeChat's Official Accounts are similar to those of Facebook Verified Pages. Official accounts allow businesses to manage their contacts, implement CRM, and publish promotional content. Brands can also advertise on WeChat to reach a wider audience and increase sales. You should consider signing up for both of these services for your business's marketing campaign in China. The latter is more effective in boosting sales and building brand recognition.

Sina Weibo

You've probably heard of Twitter and Facebook, but maybe not Sina Weibo. It's a relatively new platform that has impressive revenue and usage numbers. Here's how to get started. You can download the official application for Mac or iOS and follow the instructions there. Other platforms may also have the application, but it's still best to know how to use it before getting too caught up in the rumors.

If you're in the Chinese market, you've probably heard of Sina Weibo. It's the Chinese version of Twitter, with a character limit similar to that of Twitter. Like Twitter, it's incredibly popular, with more than 600 million registered users and more than four hundred million active ones. Sina Weibo users can post images and videos, participate in trending discussions, read and respond to other people's posts, and track their health and fitness. It's no wonder that this Chinese social media platform is so important to the business and entertainment industries.

Another benefit of Sina Weibo is that you can modify the look of your profile. For example, if you sell products, you should try posting articles in the evening, since they're more likely to get read. Even if you're only posting once a day, you should make it count. You'll probably need at least three original posts each day, so you'll be able to get more exposure if you have more than ten posts per month. But don't post too much - just a few.


If you're interested in social media in China, you should probably know about TikTok, which was launched in September 2016 under the name Douyin. This app lets you post short videos and photos with lots of effects and filters. Similar to Vine, TikTok allows you to use music and various filters to make your videos stand out. As a result, it's become a popular place for people to express themselves and share their experiences with the world.

While it was popular in 2018, it hasn't reached the same popularity in 2019. This is because TikTok has added features that make content creation easier. While the app may not have as much traffic as it did in 2018, it's still worth taking a look. This will ensure you're getting the most out of your time on the app. The TikTok app can be downloaded from 155 countries and 75 different languages.

Tencent QQ

As a foreigner looking to connect with Chinese people, you should know about Tencent QQ, which boasts a staggering 595 million monthly smart device users. It is the top China social media platform for advertising, and a number of businesses have opted to take advantage of its paid marketing programs. To maximize the impact of your advertising efforts, you should create an account on Tencent QQ. For businesses, Tencent creates exclusive content and publishes it on QQ.

Tencent QQ was launched in 1999, and it has more than 220 million active users. Its name literally translates into 'Do you know?' - an indication that Chinese social media users tend to post long articles, and not necessarily brief ones. Founded by Tencent in 1999, Tencent QQ is one of the oldest instant messaging software creations in the Chinese digital world.


Douban, formerly known as Weibo, has grown tremendously over the last couple of years. With more than 300 million monthly active users, the site has quickly become a hub for Chinese pop culture and intellectuals. It also provides marketers with a great platform to display video advertisements. Douban is a popular choice for marketers as it has a large user base and has a huge potential for growth.

The emergence of the online shopping trend has led Douban to become an important platform for brands. The platform is not just about sharing links and posts; users can post photos, videos, and other content to create a more personalized brand experience. Currently, it is open to all users in China and around the world, and there's no registration requirement to use the site. As a result, there's no need to worry about gaining access to your brand's profile.

One of the most popular online communities in China, Douban focuses on recommending films, books, and music. It also allows users to interact with one another through groups and friends. Recently, McDonald's ran a Valentine's Day campaign, asking customers to post a kiss photo. Live streaming also experienced an unprecedented growth in 2016 and has become the most popular trend in China. China's economy has been growing steadily over the past few decades, and with the relaxed travel regulations, tourism has grown immensely.

Baidu Tieba

If you are new to China, you've probably heard of Baidu Tieba, the popular social networking site owned by Baidu. It was launched in 2003 and has over one billion registered users and close to eight million topic boards. It is very similar to popular forums like Reddit, which has a similar premise: keyword search segmentation. Baidu Tieba has a large community of young users, many of whom are from low-income backgrounds.

Although WeChat, Weibo, and TikTok are extremely popular in China, marketing competition on these platforms is fierce. While these platforms offer numerous promotional features, they are also saturated with brands. Finding a niche among the competing marketing campaigns can test your skills. If you're looking for a new social media platform to stand out, you should consider Baidu Tieba. This underutilized top social media platform in China has the potential to help your business grow.

Once you've set up your account on Baidu Tieba, you'll need to engage with other users and make sure that your profile is accurate. Write interesting content and keep your message simple and clear. Baidu Tieba users are intelligent enough not to click on paid ads. You don't need influencers or a huge following to achieve success on the platform. You just need a good mix of interesting content and some fun and exciting posts.


If you're looking to stay out of China's shadow, Telegram should be on your list. Its end-to-end encryption means that no one can eavesdrop on your conversations. That's great news for anyone worried about spying or criminals snooping on their users. However, with mass surveillance quickly becoming the norm, you should stay aware of the risks and stay safe online.

Telegram's most basic function is one-on-one messaging. Just like WhatsApp, you can message anyone on the platform for free. Telegram messages can be encrypted, and some of them even self-destruct. It also has a huge group feature, and is available on desktops and mobile devices. Currently, it has more than 400 million users. The Chinese government does not permit users to post messages on Telegram, as it could be used for malicious activity.

Another popular social media platform is LINE. Known for its hybrid features of Facebook and Twitter, LINE is a globally available messaging service that allows users to share pictures and video. This app also has features to play games and order taxis. In addition, users can check news and live stories from around the world. For the adventurous, Telegram is a popular choice in China.


If you're looking to grow your business in China, you may be interested in Youku. With 580 million monthly active users, it's the biggest video streaming service in the country. It has become a hub for content for its users, and it has sections where creators can manage their subscribers and interact with their audience. Youku also offers advertisers a variety of advertising options, including before, during, and after videos.

Douyin, also known as Youku, has been making waves in recent months. As one of the first Chinese social media platforms to gain international popularity, Douyin has quickly emerged as a force in the Chinese social media landscape. It boasts more than 200 million monthly active users and averages 52 minutes per user per day. Despite its recent changes, Youku remains a popular platform among Chinese youth.

Youku is a popular video-sharing site similar to YouTube, though it has a higher-quality community. Users of Youku frequently download TV shows and movies. It's also home to Dianping, China's restaurant review site, which has added new features to allow users to interact with each other. The platform is primarily used by white-collar urban populations.

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